Your Local Partner in steel

BlueScope Steel is a leading supplier of premium metallic coated and painted steel building products. BSL's brand portfolio contains many world leading and respected names including COLORBOND™ and ZINCALUME® steels.

BlueScope Steel's success is derived from its long-standing relationships and by providing tailored solutions that meet the specific requirements of its customers and markets.

In the MENA region BlueScope steel's chosen partner and representative is the Dubai based Steel Masters International (SMI) Company. SMI has over 18 years experience serving the Middle East and North Africa Steel Coil market. We combine BlueScope Steel's quality products with local knowledge to enhance the Steel requirements and Construction solutions for you.

    SMI has an undisputed reputation for:
  • Integrity
  • Personal service
  • High quality and durable products

We are your guaranteed partners for Premium Steel Supply Solutions in MENA for today and tomorrow...

Tools & Resources

Unwashed Protection

BlueScope steel's R&D product evaluation team tests and evaluates thousands of steel panels, both in accelerated weathering apparatus and at a range of natural exposure sites. This extensive evaluation program of our products, competitor products and new technology has been ongoing since the 1970's.


Product sustainability

A good definition of sustainability is 'the ability of current generations to meet the needs of the present without compromising the ability of future generations to meet their own needs'. When we talk about sustainability we can be referring to ecological, economic or social sustainability, or a combination of all three.

Our Brands

Clean COLORBOND® steel
The name BlueScope Steel is itself a powerful brand. It represents the strength and traditions of our company... more
Clean COLORBOND® Steel � XPD
COLORBOND® XPD steel provides premium colour durability, excellent weatherability and high formability... more

Designed specifically for severe coastal & industrial environments found, COLORBOND® Ultra steel... more
Clean COLORBOND® CRP steel
COLORBOND® CRP steel is specially designed for insulated panel manufacture in cool room type applications... more

Continuing our innovation for Insulated panel applications, BlueScope steel recently launched CRP Antibacterial™... more
For some things there is simply no equivalent, such as roofing and walling made from lightweight, versatile... more

BlueScope steel has an enviable reputation for its quality Galvanised steel products. For the MENA... more